UID [ˌjuːaɪːˈdi]: stands for User Interface Design.

User Interface Design’s main goal is to understand how humans interact with the computer.

You can think of UI design like this:

User Interface Design = Visual Design + Interaction Design.

Visual design deals with the look and feel of the site, the personality if you will; the brand. Interaction design focuses on the way people interact with your site.

UID/UI (User Interface Design) is not UXD/UX (User Experience Design).

UX designers are the architects of macro-interactions, while UI designers are the makers of micro-interactions and attend to the details.

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