UID
UID [ˌjuːaɪːˈdi]: stands for User Interface Design.
User Interface Design’s main goal is to understand how humans interact with the computer.
You can think of UI design like this:
User Interface Design = Visual Design + Interaction Design.
Visual design deals with the look and feel of the site, the personality if you will; the brand. Interaction design focuses on the way people interact with your site.
UID/UI (User Interface Design) is not UXD/UX (User Experience Design).
UX designers are the architects of macro-interactions, while UI designers are the makers of micro-interactions and attend to the details.
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